Installed

Pricing

Three engagements. Published prices.

Most marketing agencies treat pricing as a negotiation. We treat it as information. Here's what every engagement costs, what it includes, and how to choose between them.

Best place to start

30 days

GTM Foundation Sprint

30 days to a working go-to-market system.

Price

₹3.5L–₹5L / $4,200–$6,000

Best for: Seed → Series A · B2B SaaS · Pre to early marketing team

What's included

  • ICP map with jobs-to-be-done and tier-1 through tier-3 pain hierarchy
  • Positioning doc and messaging matrix (homepage, sales deck, cold outreach)
  • Demand motion design: channel selection, sequencing, and 30-day pilot plan
  • Sales–marketing alignment SLA and shared qualification criteria
  • Attribution skeleton: what to track, how, and where (no $50K stack required)
  • 90-day execution plan with week-by-week priorities

60–90 days

AI-Marketing Ops Install

Instrument your marketing team with AI. Ship more, spend less.

Price

₹7L–₹12L / $8,400–$14,400

Best for: Series A → C · B2B SaaS · 3–15 person marketing team

What's included

  • AI workflow audit: where you're spending time vs. where AI can take over
  • Content production system (brief → draft → review → distribute) with AI assist
  • Prompt library and workflow SOPs your team can run without you
  • Reporting automation: weekly/monthly dashboards that write themselves
  • Tool stack recommendation and implementation (no vendor lock-in)

3–12 month retainer

Fractional Head of Marketing

Senior marketing leadership, without the senior marketing hire.

Price

₹2.5L/mo / $3,000/mo · minimum 3 months

Best for: Seed+ to Series B · B2B SaaS · 0–10 person marketing team

What's included

  • Full ownership of marketing strategy, roadmap, and budget
  • Team management and hiring plan (fractional → first FTE → when to scale)
  • Weekly founder sync + monthly board-ready pipeline report
  • Vendor and agency management
  • Active hands-on execution alongside the team, not just oversight

How pricing works here

Four principles. Followed without exception.

Published, not negotiated

What you see is what you pay. No anchor pricing, no enterprise tax, no proposal theatre.

Fixed scope, fixed price

Every engagement has a defined deliverable set. Scope creep is on us, not on your invoice.

No retainer trap

Sprint and install engagements are one-time. Fractional is month-to-month after the first three.

Global quality, India economics

You're paying for the same systems that drove ₹13.7Cr in pipeline at enterprise SaaS, at a fraction of Western agency rates.

Pricing FAQs

What people ask before they book

Why publish pricing when most agencies don't?

Because the lack of pricing transparency is the single biggest friction in agency procurement. If you can't tell whether you can afford to talk to me, you won't talk to me. I'd rather lose the deal at the URL than waste both our time on a discovery call.

Is there a discount for annual commitment?

No. Discounts incentivise the wrong thing, staying when the work is done. If the engagement is creating value, you'll continue. If it isn't, a discount shouldn't keep you locked in.

Do you bill in INR or USD?

Either. Indian companies pay in INR, international companies pay in USD. Both rates are listed above.

What's not included?

Third-party tooling (HubSpot, Clay, 6sense, etc.), media spend, freelance creative, and anything outside the defined scope. We'll recommend tools but the licences are yours.

Can I get a custom scope?

If your needs don't fit the three engagements above, book an intro call. I'll either point you to the right combination or tell you that you need a different kind of partner.

Still figuring out which fits?

A 20-minute call will sort it out.

Tell me where you are. I'll tell you which engagement matches, or whether you need something different entirely.

Book your free intro call →