Case studies
Systems installed
Real engagements, real outcomes. Companies anonymised where requested; results are exact.
01
Demand Generation · Enterprise Tech / Learning
Enterprise ABM System
Rebuilt a broad lead-gen motion into a targeted ABM engine using intent data, reducing wasted pipeline and increasing sales-accepted opportunities by 72%.
02
Content Operations · B2B SaaS
AI Content Production System
Designed an AI-augmented content workflow that tripled publishing output without adding headcount, while improving SEO performance and content quality scores.
03
Go-To-Market · Enterprise Talent Tech
Enterprise GTM Launch
Architected the go-to-market strategy for a new enterprise platform launch: from positioning and ICP through to pipeline. Generated $13M+ in influenced revenue across APAC and US.
04
Marketing Analytics · B2B SaaS
Marketing Attribution Engine
Built a multi-touch attribution system connecting marketing spend to closed revenue, enabling data-driven budget reallocation and a 10% reduction in customer acquisition cost.