GTM Foundation Sprint

You have no clear ICP

You're targeting 'mid-market B2B companies' and wondering why nothing converts.

Your messaging doesn't land

You describe your product in four different ways depending on who you're talking to.

Marketing and sales aren't aligned

Marketing hands off MQLs that sales ignores. Both teams blame each other.

You can't explain what's working

You're running 6 channels and have no idea which one is generating real pipeline.

ICP map with jobs-to-be-done and tier-1 through tier-3 pain hierarchy

Positioning doc and messaging matrix (homepage, sales deck, cold outreach)

Demand motion design: channel selection, sequencing, and 30-day pilot plan

Sales–marketing alignment SLA and shared qualification criteria

Attribution skeleton: what to track, how, and where (no $50K stack required)

90-day execution plan with week-by-week priorities

• ▸Kick-off call: goals, constraints, current state
• ▸ICP audit: who you think your buyer is vs. who's actually closing
• ▸Messaging review: homepage, sales deck, cold outreach
• ▸Competitive landscape mapping
• ▸Demand audit: what's generating pipeline vs. what isn't

• ▸Jobs-to-be-done ICP map (tier 1 through tier 3 pain hierarchy)
• ▸Positioning workshop: alternatives, category, differentiated value
• ▸Messaging matrix: homepage headline → one-liner → elevator pitch → email hook
• ▸Channel selection framework: where your buyers actually are

• ▸Demand motion design: channel, sequence, and cadence
• ▸Sales–marketing alignment SLA and qualification criteria
• ▸Attribution skeleton: what to track, how, and in which tool
• ▸Content infrastructure: what to publish, how often, and for whom

• ▸Review session: walk through every deliverable with your team
• ▸90-day execution plan with week-by-week priorities
• ▸Tool and vendor recommendations (no unnecessary stack additions)
• ▸30-day check-in call included after handoff

Fixed scope

30 days, defined deliverables, no scope creep

No retainer required

This is a one-time engagement. Continue only if it makes sense.

Asynchronous-first

~4 hours of your time across the month, total

Who is this for?

Seed to Series A B2B SaaS founders, either pre-marketing-hire or with a small team that's generating noise but not consistent pipeline. If you have a VP of Marketing with 10+ years of B2B experience, you probably don't need this. If you're doing marketing yourself or with a generalist who hasn't built a GTM system before, you do.

What do I get at the end?

Six working documents your team can use immediately: ICP map, positioning doc, messaging matrix, demand motion playbook, attribution skeleton, and a 90-day execution plan. These are not slide decks full of frameworks, they're operational documents written for execution.

How does the 30-day timeline work?

We work asynchronously for most of it. I'll need roughly 3–4 hours of your time across the month: a kick-off call (90 min), a mid-point review (45 min), and a handoff session (60 min). No long strategy offsites, no homework decks.

What if I already have some of this documented?

Good, it means we move faster. We'll review what you have, identify what's working vs. what's wishful thinking, and rebuild only what needs rebuilding. The sprint is scoped to outcome, not deliverable count.

Do you implement or just advise?

Both, within the sprint scope. I write the documents, design the systems, and make the recommendations. Implementation of ongoing execution (running campaigns, publishing content, SDR sequences) is your team's work after handoff, though we can discuss an ongoing engagement if that's needed.